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About Us

Fire Label Merchandising

History of the Company

Founded in February 2008 as a family business for the supply of CDs, DVDs and printed T-shirts, the promotional clothing side of the business quickly took precedence and went on to become the sole focus. The business was incorporated in 2009 and re-named Fire Label Merchandising Ltd. Since then the Company has enjoyed spectacular growth across all channels and is now one of the UK’s leading garment suppliers in its field. With a wide and varied customer base across the private sector, education establishments, NHS, advertising / marketing agencies, and corporate organisations throughout the UK and Europe, the growth of the Company continues.


Mission Statement

To become the most comprehensive, well-respected garment supplier in our field, with unrivalled levels of customer service, professionalism and quality, always ensuring the customers’ needs are our sole focus.

Fire Label Showroom