Fruit of the Loom: Trusted Basics for Print, Promo & Everyday Wear

When it comes to dependable blank garments, few names are as instantly recognisable as Fruit of the Loom.

For decades, this iconic brand has been a go-to for schools, clubs, printers, and promotional companies looking for affordable, reliable, and easy-to-print clothing. Whether you're running a busy print shop or organising uniforms for a team or event, Fruit of the Loom offers the perfect balance of quality and value.

At Fire Label, we stock a wide range of Fruit of the Loom products — and for good reason. Let’s take a closer look at why this classic brand continues to lead the way in plainwear.

👕 A Quick Introduction to Fruit of the Loom

Founded in 1851, Fruit of the Loom is one of the oldest and most established clothing brands in the world. Known for its simple, everyday basics, the brand has built a reputation for providing garments that are:

Affordable
Easy to decorate
Widely available
Consistently sized and constructed

It’s a staple in the world of promotional clothing, schoolwear, teamwear, and event merchandise.

✅ Why Choose Fruit of the Loom?

1. Print-Ready and Reliable

Fruit of the Loom garments are designed with decoration in mind. Their t-shirts, hoodies, and sweatshirts are made using high-quality Belcoro® yarn, which provides a smoother, cleaner surface — ideal for screen printing, vinyl, or embroidery.

2. Great for Bulk Orders

Need to kit out a large team or fulfil a big merch order? Fruit of the Loom is a favourite for:

Schools and colleges
Clubs and societies
Workwear suppliers
Charities and events

Thanks to competitive pricing, you can keep your costs low while still delivering a reliable product.

3. Wide Range of Styles and Colours

From classic cotton tees to hoodies, polo shirts, and sweatpants, Fruit of the Loom offers a huge variety of garments. Most items are available in:

Multiple colours (including bright, bold tones and neutrals)
A full range of sizes (including kids’ and plus sizes)
Unisex and fitted options

This makes it easy to maintain brand consistency across different garments and age groups.

4. Recognised and Trusted

The name “Fruit of the Loom” is instantly recognisable — a bonus when selling to schools, clubs, or organisations who value familiar, established brands.

🌱 A Step Toward Sustainability

Fruit of the Loom has made significant progress toward ethical and sustainable production. Their garments are:

Produced in WRAP-certified (Worldwide Responsible Accredited Production) facilities
Manufactured under fair working conditions
Created using eco-friendly dyeing processes and energy-efficient methods
Made with increasing percentages of sustainable cotton (including certified OEKO-TEX® Standard 100 materials)