The Fruit of the Loom Iconic Premium Hooded Sweatshirt refuses to compromise—sustainable, comfortable, and unapologetically stylish. Made with CiCLO® fibres recycled from cotton waste through closed-loop processing, this sweatshirt challenges the notion that environmental responsibility means sacrificing quality or performance.

The soft cotton-faced fabric paired with brushed back fleece creates an audacious comfort combination that performs across seasons without apology. The drop shoulder style breaks free from conventional tailoring, delivering contemporary edge whilst accommodating diverse body shapes and layering ambitions. The classic fit strips away unnecessary bulk, letting the refined construction speak for itself. The single jersey-lined hood with self-colour flat drawcord provides weather protection with understated sophistication, rejecting over-designed details in favour of functional elegance. The kangaroo pocket combines utility with refined design—practical storage without visual compromise. The 1x1 ribbed cuffs and hem with Lycra® resist stretching through intensive wear, maintaining integrity through whatever you throw at them. Twin needle stitching signals meticulous craftsmanship throughout, whilst the tear-out label eliminates unnecessary visual noise.

This is the sweatshirt for those bold enough to demand sustainability without sacrifice, comfort without compromise, and style without pretence. Engineered for rebels who refuse conventional choices, this hooded sweatshirt delivers exceptional performance aligned with uncompromising values—an essential piece for those redefining what casual wear can be.