Established as a pioneering force in corporate identity textiles, SOL'S stands as a beacon of innovation and quality, meticulously designing, crafting, and delivering customisable clothing that effectively communicates brands' messages with finesse.
At the core of SOL'S lies a commitment to innovation, customer service, and a mission to transform the corporate clothing landscape. Founded in 1991 by Alain Milgrom, SOL'S disrupted the promotional clothing industry, setting new trends and leading the charge for almost three decades.
The journey began with a vision to empower brands to express, explore, and redefine their Unique Selling Proposition (USP). Fast forward to the present, SOL'S continues its unwavering dedication, offering modern, chic, and top-quality products to businesses worldwide.
Evolution has been a constant companion for SOL'S, marked by key milestones:
1991: SOL'S inception
1995: Pioneering women's products in the sector
1998: The birth of REGENT range
2003: Introduction of the Imperial line
2008: Launching a bags collection
2010: Expanding to 40 countries, including a Spanish subsidiary
2014: Opening an Italian subsidiary
As the iconic flagship of the SOLO Group, SOL'S has expanded its family, welcoming new brands like RTP Apparel, Atelier Textile Français, Joy Thaï, and NEOBLU in 2020. This expansion caters to the dynamic market changes with targeted responses.
In 2020 alone, SOL'S boasts:
A workforce of 180 worldwide
Global presence in 60 countries
A staggering stock of around 60 million pieces
Annual sales of 70 million pieces
Daily preparation and dispatch of 4000 parcels
Fueling SOL'S success is a passionate, diverse team across France, Spain, Italy, and Asia, embodying expertise, enthusiasm, and a commitment to excellence. This team is instrumental in fostering brand accessibility, ensuring swift accessibility with its global network across 60 countries.
Four core values steer SOL'S daily operations:
Inventiveness: A commitment to constant innovation and creativity, staying one step ahead in surprising and delighting customers.
Proximity: Upholding loyalty and close connections with customers and partners, harnessing entrepreneurial freedom for superior service.
Openness: Embracing diverse perspectives, cultures, and responsible practices, enriching the brand's ethos.
Agility: Leveraging expertise and adaptability to maximise performance, catering promptly to diverse needs.
Central to SOL'S ethos is the Fair Spirit, encompassing a strict Corporate Social Responsibility (CSR) policy. This spirit ensures reliability, fair relationships with stakeholders, and support for causes like women's rights, education, and medical research.
SOL'S collections cater to teams, groups, and communities, reflecting unique personalities through fashion-forward designs. Their extensive range of over 450 items, from t-shirts to luggage, are designed for customizations, ensuring a means of expression for everyone.
Renowned for quality service, SOL'S ensures a quick, reliable response to every request. With an inventory of almost 60 million pieces in Le Havre and innovative digital tools, they offer a seamless customer experience.
SOL'S products cater to various sectors, including advertising, hospitality, education, and sports, tailored to meet unique branding needs.
The Fair Spirit drives SOL'S commitment to environmental sustainability, improved workplace conditions, and societal well-being. Prioritising quality, reducing environmental impact, enhancing working conditions, and supporting societal causes are core pillars of SOL'S mission.
In summary, SOL'S stands as a trusted brand, heralding innovation, quality, and a commitment to making a positive impact, not just in corporate clothing but in creating a sustainable, equitable world.