SUSTAINABILITY

Turning Feedback into Forests with Treefo

Here at Fire Label we are proud to announce the launch of a new sustainability feature to turn customer feedback into forests.

We are excited to team up with Feefo – the world’s largest verified reviews provider – to fund tree-planting projects in return for honest customer reviews.

Fire Label has had planet-helping ambitions for a while. With the launch of Feefo’s new sustainability feature, Treefo, we are now able to realise that ambition and offer customers a planet-loving thank you for every review they share.

Aware that 69% of consumers are interested in making more sustainable choices (Travel Weekly, December 2022). We wanted to offer something that would have a positive impact on the planet and boost support from our like-minded customers.

Along with Feefo, we have partnered with reputable climate solutions specialists, Ecologi, to source its tree-planting projects. Ecologi, in turn, works hand-in-hand with genuine project providers who are engaging with local communities to restore landscapes. These tree-planting projects nurture seeds to have the best chance of growing into full-grown trees.

Why now? With the trend of the conscious consumer on the rise, we wanted to boost our own climate action and find a way to help our customers enhance their sustainability journey.

Customers are choosing more often to shop from sustainably conscious businesses:

• 40% of UK consumers are now conscious shoppers. These are customers who buy from brands that clearly communicate sustainable and ethical practices, (Deloitte, 2022)
• A poll carried out with Ipsos showed 69% of respondents were ‘interested in making more sustainable choices’, (Travel Weekly, December 2022)

Kerry Leighton-Bailey, Chief Product & Marketing Officer at Feefo, said of the Treefo launch: “This is the feature we’ve been waiting for. It builds on Feefo’s ethical journey and means we can finally support businesses such as Fire label to reach their sustainability goals. Businesses are collecting customer reviews anyway. Why not turn that into planet-loving action?”

More information on the Treefo project and Ecologi can be found here:

Treefo

Ecologi